Facebook - groups and pages
What is it?
Facebook is one of the most widely used social networking websites. Users can create a profile, link to friends, send messages, join groups and networks and use integrated tools such as the calendar, photo posting and dozens of other 3rd party applications.
Facebook is widely used in the international art and culture world as a way to spread information and attract new audiences. One can create a group or page for an organistaion, easily posting upcoming events, links, photos and news which are accessible to the global facebook audience. Facebook users can join your group, or become a fan of your page, receiving all the latest updates to your page in their own profile and email box.
Facebook Group vs Facebook Page
Facebook Pages were created so users could directly connect to brands, artists and organizations. Pags have ‘fans’ while groups have ‘members’.
Both Groups and Pages allows posting of photos, videos, upcoming events and news. Both have a wall and discussion board.
- logo more prominent, able to maintain a professional distinction and profile
- most visible content is coming from the organization, not from your ‘fans’
- pages let you measure your traffic
- updates are listed as being from the organsaion, not from you as an individual
- you can have an RSS feed on the page
- you can send 'updates' not messages to members
- supports external blog updates and applications
- more focused on the group members and their activity
- ‘invite friends’ function for group members
ability to message all members, up to 1,200 members
- searchable by keyword
Tags: social networking, pages, groups